A big reason why a lot of websites start out good but then fall off the radar is that they are not updated. Any online marketing consultant can tell you that your website's structure, layout, and content plays a big role in your online marketing efforts. As a result, your website needs to be updated regularly. That doesn’t mean that you need to constantly add new content every second. But it does mean that it heavily depends on your industry.Add more features to your website and give it life